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https://pavilion2020.org/wp-content/themes/pavilion
experience
Pavilion at Night
MOVING:
People
Cities
Ideas
Lives
Goods
Beyond
Capital
Culture
Everything.
The pavilion

The Pavilion

The United States Pavilion is designed to introduce visitors from all over the world to the leading role America plays in developing the future of global mobility. The Pavilion is the convergence of the ideas and technologies that will move us towards the future as we reach across cultures and borders to build a better tomorrow for all. Every decision made in designing the United States experience is informed by the same question asked of all our guests: “What Moves You?”

Experience

Driven by a passion for making lives better, a consortium of 13 leading American organizations has pored over every detail to create a unique journey through American innovation. The Pavilion is a space where guests experience the thrill of American firsts from the past, present, and future.

Moving People

The main attraction of the pavilion features an immersive Virgin Hyperloop One experience. Guests will enter the Hyperloop in Dubai, and emerge in The United States, setting the tone for an experience that transports our visitors in another way - from the present to the future. As visitors walk down a 3-story winding pathway of mobility experiences, the exciting future of American ingenuity unfolds further.

Moving Cities

This exhibit will showcase the city of the future and how it will solve mobility challenges of traffic, utilities, first responder management, and many other mobility challenges. Visitors will get to experience the future of urban planning, from more efficient metro systems to more integrated city networks.

Moving Ideas

Digital mobility means collapsing distance between people, ideas, and transactions through the instant movement of data around the world. We will bring in the latest in ideation technology, including virtual reality, brain-connected technology, and much more.

Moving Lives

This zone will express mobility in the form of human health and fitness, including emotionally rich experiences of advances in the efficacy of 3D printed prosthetics, tele-robotic surgical procedures, and wearable tech. Guests will have a first-hand look at the future of medical and athletic technology, including wearable exoskeletons, 3D printed organs, and smarter hospital management systems.

Moving Goods

Mobility is central to the global economy. This zone allows visitors to witness, control, and interact with the drones and robotics that will define the future of commerce. The future of commerce – from automated vehicles, to more efficient port designs, to faster and more accurate tracking systems, will all be on display.

Moving Beyond

What will life be like on Mars? Our visitors will experience a once-in-a-lifetime trip to Mars led by visionaries like Buzz Aldrin. The zone also highlights and captures the spirit of the US - UAE collaboration in our shared plan to journey to Mars in 2021.

Moving Capital

Capital flows are changing. Visitors will see how the U.S. is leading the way in bringing resources and investment to billions. Through technology-driven changes in our bankings systems, we can extend access to loans and capital to more people around the world than ever before. This exhibit will highlight the future of crowdfunding, blockchain, money transfer applications, and much more.

Moving Everything

Digital mobility means collapsing distance between people, ideas, and transactions through the instant movement of data around the world. Everything from flying cars to personal rocket ships to nanotechnology will be on display here – guests should be prepared for a show that broadens their horizons of what’s possible through America innovation.

News & Updates

 
Pavilion USA 2020 Official Launch Press Release (English)
Pavilion USA 2020
 
Pavilion USA 2020 Official Launch Press Release (Arabic)
Pavilion USA 2020
 
Expo 2020 Dubai’s US Pavilion to be revealed
Construction Week Online
 
The USA Pavilion Unveils National Partners
Globe News Wire
 
US State Dept to partner with Big Things Group
Inpark Magazine
 
Fentress Architects to design U.S. pavilion
The Architects Newspaper
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Partners

 
BTG

Big Things Group


With more than 100 years of combined experience in public diplomacy, international exchange, and global convening, the partners of Big Things Group are unmatched in their reach and resources.

Using the power of exchange, exposition, and cultural experience, BTG has connected and impacted billions of citizens from all corners of the world.

U.S. Department of State

U.S. Department of State


The U.S. Department of State is responsible for U.S. participation in international expositions abroad sanctioned by the Bureau of International Expositions. The Department works with private sector partners to create and operate U.S. Pavilions at these events.

George P Johnson Experience Marketing

George P Johnson Experience Marketing


At GPJ, we dive in, think big, and work together to bring brands to life through immersive events and experiences that drive brand affinity, shift perceptions, and establish deeper relationships between our clients and their customers.

As individuals, we are inventive, passionate, and committed. As a team, we’re unstoppable. Our clients keep winning because our people keep raising the bar – day in and day out. We have the right blend of creative courage, strategic thinking, and a relentless commitment to tangibly strengthening our clients’ brands at every interaction.

We are part of the Project Worldwide agency network. Project is an independent global network of wholly owned agencies with more than 2,000 full-time employees. Our agencies closely collaborate with one another on behalf of our clients, inspiring people to participate and act.

Giuliani Associates

Giuliani Associates


Giuliani Associates was established in 1959 with the goal of rendering architectural services to a world in motion. In addition to traditional architectural services, they also offer support for Building Information Modeling, Virtual Reality, and Facility Management.

Giuliani’s in-house staff of architects, designers, planners, specification writers, complimented by various consulting specialists, possess the capability to meet any design need immediately, efficiently and responsibly.

Fentress Architects

Fentress Architects


Fentress Architects is an international design firm with studios in Denver, Colorado; Los Angeles, California; San Francisco, California; Washington, D.C.; London, U.K.; and Shanghai, China. Founded by Curtis Fentress in 1980, the firm passionately pursues the creation of iconic public architecture. Known for his “patient search,” Curtis Fentress, FAIA, RIBA, has designed $42 billion of architectural landmarks worldwide, visited by more than half a billion people each year. As a testament to the firm’s solution-driven and creative design approach, projects designed by Fentress have been honored with over 550 awards for innovation and excellence.

Fentress is internationally known for innovative, award-winning design of airports, museums, convention centers, laboratories, higher education, civic, and government buildings. Additionally, the firm designs office, mixed-use, religious and residential buildings. Curtis Fentress is internationally recognized for the design of Denver International Airport, voted “Best Airport in North America” by Business Traveler Magazine readers six consecutive years (2005 – 2010). Fentress’ last project in Dubai – the “Dancing Sisters” towers, was an enormous success, and they are prepared to deliver again on this next project.

Global Ties U.S.

Global Ties U.S.


Global Ties U.S. strengthens relationships between individuals and nations by making international exchange programs more effective.

When business, nonprofit, government, and academic leaders from around the world connect with their counterparts in the U.S. through international exchange programs, the relationships they forge become a powerful tool for addressing some of our biggest global challenges.

For over 50 years, Global Ties U.S. has been making these kinds of connections possible. As a nonprofit partner of the U.S. Department of State, they sustain a network that coordinates international exchange programs and brings current and future leaders from around the world to communities throughout the United States. Global Ties provides its members — from large, national organizations to smaller, community-based ones serving all 50 states and more than 20 countries — with connections, leadership development, and professional resources so that they are the strongest, most effective organizations they can be.

CPD

USC Center on Public Diplomacy


The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership between the Annenberg School for Communication and Journalism and the School of International Relations at the University of Southern California. It is a research, analysis, and professional education organization dedicated to furthering the study and practice of global public engagement and cultural relations.

CPD is a recognized leader in the public diplomacy research and scholarship community and is the definitive go-to destination for practitioners and international leaders in public diplomacy while pursuing an innovative research agenda designed to bridge the study-practice gap. This agenda includes advancing research into global pavilions and the impact thereof, and how nations use branding principles to increase their soft power. Principles laid out in CPD Director Jay Wang’s book, Shaping China’s Global Imagination: Branding Nations at the World Expo are incorporated into the American pavilion’s design.

Middle East Council of American Chambers of Commerce

Middle East Council of American Chambers of Commerce


Middle East Council of American Chambers of Commerce is a non-profit organization that promotes and represents American businesses in the Gulf region. The organization fosters American business activities and encourages United States government policies. Additionally, it promotes trade and investment, cross-cultural exchange, and mutual understanding between the United States and the GCC countries. Middle East Council of American Chambers of Commerce was formerly known as American Business Council of the Gulf Countries. MECACC was founded in 1989 and is based in Riyadh, Saudi Arabia.

Virgin Hyperloop One

Virgin Hyperloop One


Hyperloop is a new mode of transportation that moves freight and people quickly, safely, on-demand, and direct from origin to destination. Passengers or cargo are loaded into the hyperloop vehicle and accelerate gradually via electric propulsion through a low-pressure tube. The vehicle floats above the track using magnetic levitation and glides at airline speeds for long distances due to ultra-low aerodynamic drag. California based Virgin Hyperloop One systems will be built on columns or tunneled below ground to avoid dangerous grade crossings and wildlife. It’s fully autonomous and enclosed, eliminating pilot error and weather hazards. It’s safe and clean, with no direct carbon emissions. What’s more – Virgin is planning on opening a hyperloop in the UAE, between Abu Dhabi and Dubai, to connect the two cities and drastically reduce travel time and cost. What was once an hour-and-a-half road trip can become a 12-minute hyperloop ride, making the two cities more integrated, cooperative, and collaborative.

Human Design

Human Design


Human Design is a full-service creative agency that uses strategy, design, media production, and marketing to help their clients execute compelling campaigns, launch disruptive products and build international brands.

Human’s clients include Nike, the United Nations, Twitter, and a number of the most courageous, forward-thinking companies doing business today.

humandesign.com

NYU Abu Dhabi

NYU Abu Dhabi


NYU’s agreement with the Emirate of Abu Dhabi to create NYU Abu Dhabi is the outcome of a shared understanding of the essential roles and challenges of higher education in the 21st century: a common belief in the value of a liberal arts education, concurrence on the benefits a research university brings to the society that sustains it, a conviction that interaction with new ideas and people who are different is valuable and necessary, and a commitment to educating students who are true citizens of the world.

Aldrin Space Institute

Aldrin Space Institute


The Aldrin Space Institute at Florida Institute of Technology was created to advance space exploration and development toward the goal of establishing and sustaining a permanent human presence on Mars, and maintaining the scientific and technical legacy of Dr. Buzz Aldrin. The institute is currently focused on advancing Cycling Pathways to Occupy Mars – Dr. Aldrin’s plan for a permanent human settlement on Mars. They partner with domestic and international academic and research institutions to support the space-related research programs at the university, host public outreach events about the project, and sponsor and contribute to space-related research, all in the interest of moving us closer and closer to reaching the red planet.

Action Impact

Action Impact


Action Impact has over a decade of experience making a difference by engaging brands in meaningful conversations with the people who matter most to them. They pride themselves on being culturally connected, fearlessly creative, and having the strategic insight to bring brands to life.

Thornton Tomasetti

Thornton Tomasetti


Thornton Tomasetti optimizes the design and performance of structures, materials, and systems for projects of every size and level of complexity. An employee-owned organization of engineers, scientists, architects, and other professionals collaborating from offices worldwide, they support clients by drawing on the diverse expertise of our integrated practices.  Thorton Tomasetti is committed to being a sustainable and enduring organization and the global driver of innovation in its industry.

Support the Future

The USA Pavilion at Expo 2020 Dubai is a public-private-partnership (PPP) that unites the resources and reach of the public and private sectors. To be successful we must come together as a nation to fund, design, build, operate, and relocate our national pavilion in Dubai. And, as one of the largest partnerships currently being overseen by the Department of State, there is a special prominence to these efforts.

This is our chance as a nation to show the world that the U.S. remains a leader in defining the future. That we engage and collaborate with all cultures. That we are open for business.

When you make a tax-deductible gift you are funding more than a pavilion; you are helping define our shared national identity.

 
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The Global Square

What moves you? See testimonials of people who are talking about the Spirit of Mobility and what moves them.

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About Us

Our winning design plans for the US Pavilion are based on the theme “What Moves You” and features the power and diversity of culture, technological innovation in mobility, and commercial opportunity throughout the United States.

Important lessons learned from previous Expo experience have been thoroughly embedded in each step of planning and reporting. In all matters concerning money, we strive for an exceptional level of control, probity, and transparency. In a partnership that represents the government and people of the United States, no lower standard is acceptable.

 
Our Team
Leadership
Frederick Bush
Frederick Bush
Chairman

Former Ambassador Frederick M. Bush is a respected executive with a unique combination of diplomatic, political, and business experience in both the public and private sectors. Previous positions include deputy chief of staff to the vice president of the United States, assistant secretary of commerce, associate director of the Woodrow Wilson International Center for Scholars, and U.S. Commission-er-General to the World Exposition in Seville, Spain (1992).

Gregory Houston
Gregory Houston
President and CEO

Working on the ground in over 60 countries, Greg Houston is a known leader in international development, public diplomacy, and multilateral government relations.  He currently serves as the President and Chief Executive Officer of Pavilion USA 2020, managing all aspects of the United States’ design, construction, fundraising, curation, operations, and legacy planning for Expo 2020 Dubai.  He also serves as Co-Founder and Executive Director of Big Things Group (BTG), a full-service experience design, sponsorship, and international development strategy firm.

His background includes leadership roles at Search for Common Ground, the world’s largest dedicated peacebuilding NGO; Meridian International Center, the primary implementer of flagship U.S. exchange and public diplomacy programs such as the International Visitor Leadership Program (IVLP); and the Woodrow Wilson International Center for Scholars, one of the world’s leading think-tanks.

Greg holds a Masters with Merit from the London School of Economics and Political Science (LSE) in Public Administration with a concentration on global market economics and an undergraduate degree from the honors college of the University of Arizona in political science and sociology.  In 2011 he was named a Social Entrepreneurship Fellow (PLD, Class of 1972 Endowment) at Harvard University (HBS).

Alan Dunn
Alan Dunn
Board Member and Chief Counsel

The Honorable Alan Dunn is a former U.S. Assistant Secretary of Commerce and has been engaged in the practice of international trade and national security law since 1980. He has been a partner at Stewart and Stewart law firm in Washington, D.C. for over 15 years, leading the international transactional practice group. Before practicing law, he was a member of the U.S. Department of State Foreign Service.  As Assistant Secretary of Commerce under President George H.W. Bush, he was among senior U.S. officials responsible for forming and implementing trade policy. His expertise is in international trade law, nuclear non-proliferation policy, arms control, and export licensing.

Alonzo Fulgham
Alonzo Fulgham
Board Member

Alonzo Fulgham currently leads the global business initiatives of Galileo Energy Partners, focused on electric power generation in West Africa. He is a former USAID Administrator and retired Foreign Service officer with prior service in Swaziland, Jordan, Serbia, Montenegro, Georgia, and Azerbaijan. He previously served as Senior Vice President for Strategy and Sustainable International Development at CH2M, an international civil engineering and infrastructure firm. He is a member of the Council on Foreign Relations and the American Academy of Diplomacy.

Theresa Behrendt
Theresa Behrendt
Board Member

Theresa Elmore Behrendt is a dynamic leader and envoy with more than 40 years of active engagement in the public and private sectors. As a senior strategist and advisor on numerous, high profile international matters, Theresa’s expertise in organizational analysis and management is a hallmark of her career. She is an accomplished professional with a breadth of experience, who understands the responsibilities of serving at and representing the highest levels of the United States government. Her comprehensive diplomatic acumen is rooted in her service to four U.S. Presidents during her early career, in The White House, on Presidential Boards and Commissions and campaigns. During that period, she was appointed as the first White House Liaison for the Arts and Humanities. Theresa’s effective, thoughtful approach to a range of issues prompted New York City Mayor Rudolf Giuliani to appoint her as President of the New York City Sister Cities Program to revitalize partnerships in Budapest, Cairo, Madrid, Santa Domingo, Rome, and Tokyo and to orchestrate a new London relationship with that city’s first elected Mayor. She continued to expand her global network as Honorary Chairman of Saratoga, New York’s Sister City organization, for which Theresa headed a delegation to Russia.

She is a former member of Council on Foreign Relations and served as a delegate to the United Nations Commission on The Status of Women and as a member of the Harvard University’s Women’s Leadership Board. Theresa was also a Trustee of the Diplomatic Reception Rooms Endowment Board for The U.S. Department of State, a member of the United Nations Consular Corps and Protocol Commission and remains on the International Council for the Preservation Society of Newport, RI. As a member of Women Corporate Directors, Theresa was instrumental in the launching of the chapter in Argentina and was an emissary to official launches in Chile and Mongolia. Having attended Dubai’s Falcon Program under the patronage of His Highness Sheikh Mohammad bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, she was inspired to return and continues her interest in the country.

Julian Ha
Julian Ha
Board Member

Julian Ha is practice leader of Heidrick & Struggles’s Government Affairs and Trade Association practices. As a lawyer for Paul Weiss, Baker & McKenzie and Linklaters, he advised global corporations on their IPOs, private equity investments and cross-border M&A transactions. He has served on the Board of China Recycling Energy Corporation (CREG), a NASDAQ-listed company where he chaired CREG’s compensation committee, and Propulsys, a privately-held, precision manufacturing company with operations in the US, Germany and China. He is currently a board member of the Public Affairs Council, US-ASEAN Business Council and the National Association of Corporate Directors – Capital Area Chapter. Julian also serves on the global Board of AESC, which represents the entire retained executive search and leadership consulting profession.

Andrew Hendricks
Andrew Hendricks
Board Member

Andrew Hendricks is co-founder of ExperiusVR,  a trusted full-service virtual and augmented reality studio.  They engage body and mind through the industry’s most advanced technologies like 360 video, photogrammetry, volumetric video, and 3D audio. Andrew is the son of media visionary John Hendricks, founder of the Discovery Channel. Andrew is also founder and CEO of Driven Experiences: Off Road Driving and Racing Schools. His racing career began in college in NASCAR Grand-AM Road Racing Series, now the IMSA Series, winning 2 Championships: one in 2008 for Ford and another in 2010 for BMW. Andrew is also co-owner of Gateway Canyons Resort and Spa in Colorado, recipient of AAA/CAA Four Diamond Awards 2018, the Condé Nast Readers’ Choice List 2017, Forbes Travel Guide Four-Star Awards 2017, and Travel + Leisure World’s Best Awards 2017. Andrew is contracted with Ford’s Vehicle Dynamics Group to develop the 2018-2019 Ford Raptor Suspensions and now in the process of developing the 2021 Ford Bronco.  Andrew is 1 of 26 drivers in the world to hold a Tier 4 Development certification from Ford. Finally, he is co-owner of Curiosity Stream, a global non-fiction SVOD (Streaming Service) and technology company founded by John Hendricks with 3 Emmy wins in the documentary category and over 1 million subscribers.

Joshua Walker
Joshua Walker
Board Member

Dr. Joshua W. Walker currently serves as the Global Head of Strategic Initiatives and Japan in the Office of the President of Eurasia Group the world’s leading political risk consultancy out of its Washington, DC and Tokyo offices. He brings over two decades of international business diplomacy to this new role, most recently serving as the CEO and President of the USA Pavilion of the 2017 World Expo in Astana, Kazakhstan, Founding Dean of the APCO Institute and Senior Vice President of Global Programs at APCO Worldwide, a global strategic communications firm. Dr. Walker is also a Transatlantic Fellow at the German Marshall Fund of the United States focused on Japan for the Asia program and teaches Leadership and the American Presidency for the Reagan Presidential Foundation at the George Mason University. In addition to being a thought leader who often discusses with and writes on international affairs for a variety of media and news outlets, Dr. Walker has numerous other appointments, board memberships, and fellowships he is involved in. Before joining the private sector, he worked as a Senior Advisor for the Secretary’s Office of the Chief Economist and prior to this served in the Secretary’s Global Partnership Initiatives. He has also previously worked on the Turkey Desk of the Bureau of European and Eurasian Affairs at the State Department, the U.S. Embassy Ankara, and for the Joint Chiefs of Staff at the U.S. Department of Defense. Dr. Walker holds a Princeton doctorate, Yale master’s, and a University of Richmond bachelor’s and speaks both Japanese and Turkish.

Mark Giuliani
Mark Giuliani
Chief Project Manager

Mark Giuliani began his career with Giuliani Associates in 1986 after graduating from Wheeling Jesuit University with a Bachelor of Science in Business Administration. After joining the firm, Mr. Giuliani received a Master’s of Architecture from the School of Architecture and Planning at the Catholic University of America. Mr. Giuliani has overseen the architectural services for nearly a billion dollars of construction. After taking over the firm, Mr. Giuliani transformed Giuliani Associates from a company focused strictly on the aviation industry to one that now offers multiple services to a variety of industries. Mr. Giuliani and his team of professionals provide services to owners, developers, investors, ranging from program development to facility management. Mr. Giuliani is the Chair of the Advisory and Development Board of the School of Architecture and Planning at the Catholic University of America. He also runs ARCH-i-TECH.TV, where architecture and technology come together.

Curt Fentress
Curt Fentress
Chief Architect

Curt Fentress is a world leader in architectural design. In 2010, the American Institute of Architects (AIA) honored Fentress with the highest award for public architecture, the Thomas Jefferson Award, recognizing “a portfolio of accomplishments that evidences great depth while making a significant contribution to the quality of public architecture.” He was also awarded the highest honor from the AIA Western Mountain Region, the 2010 Silver Medal for “significant contributions to the profession and the citizens of the region, and transcending local boundaries in making these contributions.” He was inducted into the AIA College of Fellows in 1996, and is a member of the Royal Institute of British Architects. Today, Fentress Architects has five international studios and a team of 150 professionals.

David Rich
David Rich
Head of Immersive Design

David Rich, Senior Vice President and Executive Producer of George P. Johnson Experience Marketing, is a global award-winning event and experience design innovator, strategist, executive producer and account manager. Recognized internationally as one of the pioneers of event strategy and strategic experience design best practices, he is the inventor of the Strategic Experience Mapping process, lauded by Event Marketer magazine for its excellence in driving events with clearer goals, big ideas, and more confident outcomes. In his more than 25-year career, he has created and managed high profile award-winning programs with Formula 1, PGA and European PGA Golf, and most recently, the development and production of the Cisco Systems Rio 2016 Olympic Brand Experience.

Chris Kidder
Chris Kidder
Chief of Protocol

Christopher Kidder serves as Director of Envoy Limited, a consultancy providing management, program, project and advisory services to executives and governmental clients. He serves on the Board of Directors of several international alternative energy trade organizations. Prior to founding Envoy in 2005, he was a Director with PricewaterhouseCoopers’ (PwC) Global Capital Markets Group in London. As an appointee in the administration of US President George H. W. Bush from 1988 – 1992, Chris served as the Director of Protocol for the US Pavilion at the 1992 Universal Exposition (Expo 92) in Seville, Spain. As a member of the executive team responsible for funding and managing the United States’ historic participation in the last Universal Exposition of the 20th Century, he assisted the Chief Executive Officer in identifying, marketing concept to, and securing $15 million in sponsorship from blue-chip US corporations.

Paul Hemsworth
Paul Hemsworth
Designer

Paul Hemsworth is Vice President and Executive Creative Director at GPJ and leads the creative team in Auburn Hills, Michigan, and Nashville, Tennessee.  He and his team have designed past world expos and brand pavilions including GM Pavilion (Shanghai 2010), U.S. pavilion (Aichi 2005), and GM Pavilion (2002 Winter Olympics).

Andrew Kyrejko
Andrew Kyrejko
Curator

Andrew Kyrejko is a strategist partnering with leaders across trusted brands, ambitious startups, and global organizations. A studied cultural anthropologist and thorough service designer, he creates brands and experiences that drive business growth and deepen consumer loyalty. 

From digital futures and purposeful brands to modern customer experiences and connected environments, Kyrejko has put strategy to work for some of the most important organizations in the world. He adopts clients’ challenges as his own to help them stay steps ahead of changes across audiences, competitors, and markets.

Steven Rhodes
Steven Rhodes
Advisor

As Ambassador Extraordinary and Plenipotentiary to the Republic of Zimbabwe under President George Bush, Steve Rhodes has served his country diligently. Presently, Ambassador Rhodes is an Adjunct Professor in the Negotiation, Conflict Resolution and Peace Building Department at California State University Dominguez Hills where he teaches the International Component. Additionally, Ambassador Rhodes is a Visiting Professor at Loyola Marymount University and the University of California Los Angeles.

As Managing Partner of Claiborne-Rhodes International, LLC.  Ambassador J. Steven (Steve) Rhodes is a leader in socially conscious proprietary business development. With expertise in oil, gas, and new energy models, Steve has successfully negotiated the acquisition of asset management businesses and represents minority professional services companies.

Steve Rhodes is an expert in marketing and development of strategic international and domestic public-private partnerships and municipal investments which have resulted in over one billion of dollars in bond issues. While Director on the Board of Directors for Ivanhoe Energy Incorporated, he succeeded in signing the largest oil field development contract in Ecuador’s history.

Steve Rhodes also served in The White House as the Chief Domestic Advisor to Vice President George Bush.  He was the primary liaison to the business community for the Vice President and managed political and constituent outreach for support of administration policy.  Steve Rhodes led major national domestic policy initiatives and prepared the Vice President for the 1984 Presidential Debate.  Two major accomplishments include the creation and management of the Southwest Border Task Force and direct advisement with the senior leadership team culminating in the creation of the Bill for the establishment of the Martin Luther King National Holiday.

While Special Assistant to President Ronald Reagan for Intergovernmental Affairs, Steve Rhodes represented the President to local elected officials from over 3,900 counties and 15,000 cities.  He presented the views of local officials to the President on administration policy, developed positive working relationships with public interest groups, and representing local officials.  Rhodes worked with the Domestic Cabinet in the creation of the Administration’s Urban Policy. He successfully built a coalition of the local government public interest groups to support the President’s economic recovery plan.  Steve Rhodes was a member of the team responsible for the Block Grants to the States program.

Steve received a Masters of Business Administration, Marketing emphasis from Pepperdine University and a Bachelors of Business Administration, Industrial Relations concentration from Loyola University in Los Angeles.  He resides in Los Angeles and remains an active member of several boards and community organizations that focus on political initiatives, social change, and education.

Sean O’Keefe
Sean O’Keefe
Advisor

Sean O’Keefe is a longtime public administrator, national security, financial management, and aerospace industry veteran who has held leadership positions in the U.S. government, higher education, and business. As the newly appointed Phanstiel Chair in Strategic Management and Leadership, he is a member of the Maxwell School’s Department of Public Administration and International Affairs. He has also been appointed University Professor, only the 17th person in Syracuse University history to hold the title. Along with these appointments and teaching responsibilities, O’Keefe leads efforts to expand Maxwell’s partnership with the Center for Strategic and International Studies (CSIS) in Washington, D.C., through new educational, research, and career development opportunities for students and faculty, while strengthening Maxwell’s presence in the nation’s capital. Concurrently, CSIS has appointed him a distinguished senior adviser.

Previously, O’Keefe was chairman and CEO of Airbus Group Inc. He also served as vice president of the General Electric Company and as chancellor of Louisiana State University (LSU). Prior to leading LSU, he was administrator of the National Aeronautics and Space Administration (NASA). Previous public service posts included secretary of the navy, comptroller and chief financial officer of the Defense Department and staff director of the Senate Appropriations Defense Subcommittee. Before leading NASA, O’Keefe was deputy assistant to the president and deputy director of the Office of Management and Budget at the White House. Between public service appointments, he held faculty posts at LSU, Penn State University, and the Maxwell School, where he served as director of national security studies and as Louis Bantle Chair of Business and Government Policy. O’Keefe earned a B.A. degree from Loyola University in New Orleans in 1977 and an M.P.A. degree from the Maxwell School when he was selected as a Presidential Management Intern in the inaugural class of 1978.

Katherine Brown
Katherine Brown
Advisor

Katherine brings a wealth of experience from the media, government, nonprofit, and academic sectors. She is highly regarded in the international affairs and public diplomacy arena as a strategic, forward-thinking leader.

From 2013-2016, Katherine Brown served as Executive Director of the United States Advisory Commission on Public Diplomacy, a body authorized by Congress to oversee and promote U.S. government activities that intend to understand, inform, and influence foreign publics. Most recently, she was a Public Policy Manager at Facebook, Inc. where she was also in residence as a Council on Foreign Relations International Affairs Fellow.

Previously, she held numerous roles in government, including assistant to the White House national security adviser; communications adviser for the U.S. Embassy in Kabul; and professional staff member of the Committee on Foreign Affairs at the U.S. House of Representatives.

Katherine also served on the boards of the Center on Public Diplomacy at the University of Southern California and the Global Ties Foundation. She is a non-resident senior associate at the Center for Strategic and International Studies and an adjunct assistant professor at Georgetown University.

She received her Ph.D. and M.A. in communications from Columbia University and B.A. from the George Washington University.

Jay Wang
Jay Wang
Advisor

Dr. Jian (Jay) Wang, a scholar and consultant in the fields of strategic communication and public diplomacy, is Director of the USC Center on Public Diplomacy (CPD) and an Associate Professor at the USC Annenberg School for Communication and Journalism. He previously worked for the international consulting firm McKinsey & Company, where he advised clients on matters of communication strategy and implementation across a variety of industries and sectors.

Dr. Wang has led a number of research projects on topics ranging from nation branding and nonprofit branding to corporate diplomacy and CSR practices in emerging economies. At CPD, he has formed successful partnerships on research and programming with organizations, including the BBC, the Center for Strategic and International Studies, the European Union Delegation to the U.S., Global Affairs Canada, the Japan Foundation, NATO, the United Nations Foundation and the U.S. Department of State, on topics ranging from soft power in global affairs, U.S. public diplomacy and national security, to digital advocacy, public diplomacy performance and evaluation. He has been instrumental in developing professional training programs as new essential skills have arisen, including data-driven public diplomacy, storytelling for public diplomacy, and public diplomacy strategy and evaluation.

Prior to joining USC, Dr. Wang taught at Purdue University. He received his B.A. degree from Beijing University and holds an M.A. from the University of Minnesota and a Ph.D. from the University of Iowa.

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